Operating a Sustainable and Profitable Photography Business
Sunday 3:45 PM - 4:45 PM
Do not miss this chance to spend time with and learn from Master Photographer and amazing business instructor, Mary Fisk-Taylor. Mary will share how she has created sustainable photography businesses with extensive branding, public relations, and powerful marketing strategies. She will also go over the importance of an efficient sales plan in order to maximize your profitability.
Mary owns and operates two extremely successful photography studios in her market area of Richmond, Virginia. The small home studio specializes in high-end wall portrait installations and custom designed weddings and their newer addition is a high volume high school senior and boutique event business. Mary and her amazing business partners gross well over one million dollars a year in professional photography and are very proud of the sustainable and profitable brands that they have built in their market area.
Highlights of the program will include low cost but very high impact marketing plans and great sales techniques for all types of studios. Whether you are a seasoned professional or just starting out in the professional photography industry this is a week of priceless knowledge and information.
About the Photographer
Mary Fisk-Taylor,M.Photog.CR.,CPP, ABI, API
Mary Fisk-Taylor has been a member of the Professional Photographers of America since 1998. Along with her business partner, Jamie Hayes, they operate a high-end portrait and wedding business in Richmond, Virginia. Hayes & Fisk Photography is a home-based studio located on almost one acre of beautiful gardens and they have successfully created one of the most sought after Portrait and Wedding studios in their area.
In 2009 Mary developed the concept of a fresh and fun new studio in the Richmond area. With the help of her family, most importantly her mom and sister, Real Life Studios was opened in Midlothian, Virginia. Real Life Studios is best known for their high school senior portraits. Real Life also has an entire Event and School division which gives the studio constant and steady revenue of new clients and income year round.
Mary was very pleased and honored to have received her Master of Photography, Craftsmen of Photography and Certification of Professional Photography in just three short years. This was quite an accomplishment for her both personally and professionally. Mary was named Photographer of the Year in 2007 and has won Best Wedding Album of the Year in Virginia several times. Nationally she has had her albums in the top five. She has won numerous Best in Show awards, Kodak Gallery Awards, Fuji Masterpiece Awards, Loan Collection prints and album and a Grand Imaging Award finalist. Mary is also a recipient of the prestigious Virginia Award, which honors photographers for their commitment and dedication to their state association, and the business of professional photography. And, in 2012 she was awarded the PPA Charities Legacy Award for her work and dedication to the philanthropic arm of PPA.
In 2014 Mary was awarded the Charles H. (Bud) Haynes Award for her distinguished service to PPA and its members and for encouraging business awareness and practices in the field of professional image-making. And in 2015 Mary was honored to receive the National Award from the Southeastern Professional Photographers Association for her commitment and dedication to Professional Photography.